If you are a business owner or an affiliate marketer, you must have seen product cards almost daily. But are you sure that you are using the right ones?
Before we go, let's keep in mind that the primary job of a product card is to:
- Provide details about the products.
- Draw and hold customers' attention.
- Help customers understand product characteristics.
To help users have a more intuitive and general view of your products, follow those 5 best practices gathered from product shoppers:
- Descriptions should be short and straight to the point: Complex and sophisticated phrases will not work in this case.
- The product's name: It should be placed in the most conspicuous place so that visitors instantly understand that they are in the right place.
- The Call-to-action button: The main aim of a product card is a purchase. It definitely has a unique role.
- Compare Products: When comparing products, highlight their differences to make them fully clear.
- Provide stock availability: To avoid issues happening with sold-out products, make sure to provide those details.
To sum up, product cards are very crucial to your sales success. They should include only key features while attracting customers' attention to buy and understand the products' details.
