Social proof becomes the fundamental determinant of online users.
Before jumping to buying, visitors tend to check how previous customers found the product.
As a result, not displaying your reviews leads to unpleasant consequences; for instance:
- Chasing away customers from your business.
- Decreasing your social value.
- Increasing your bounce rate.
- A brand with no reviews decreases trust.
Keep in mind that people buy from brands they trust; thus, exposing social reviews fastens the buying process and reduces purchase anxiety.