If you believe that new marketing strategies can beat email marketing, then you should reconsider that. Why?
Obviously, Email marketing remains one of the most highly effective ways to promote your business, increase your database, convert more loyal customers, and bring more active sales.
Big companies still invest vast amounts of money in Email marketing to boost email engagement.
Actually, when we talk about Email marketing, we don’t talk about random and manual emails sent to users to shoot them daily and fill their inboxes with irrelevant content. Instead, we talk about well-established campaigns and automated flows that create an added value for your business and keep your customers in touch with your updates.
You might have opened a lot of tabs now, looking for the best Email Marketing tool. Don’t bother yourself; here is a ready list of the most used and rated tools.
You probably heard about Mailchimp more than one hundred times if you are a marketer. It’s the most famous emailing tool all around here. This tool is well known for offering free email marketing features for its users. You can also access a CRM dashboard, a list of contact profiles, and the possibility of having more than one segment.
Automations are also possible with Mailchimp which enables you to create a campaign and forecast its execution.
Most people think that Hubspot is a CRM tool only. Yet, few know that Hubspot has a free marketing tool. You have access to various ready-to-use templates. All you need to do is drag and drop the sections you want to include in your Email. Not only that, you can integrate many services with Hubspot. This helps small businesses integrate Email marketing more quickly and effectively, thus creating a detailed database and storing all the lists used previously without forgetting the fact of accessing analytics which are the only indicators of the campaign's performance.
ConvertKit is another Email marketing tool. It enables its visitors to access a basic email editor as well as friendly subscriber management, segmentation, and form-building capabilities.
ConvertKit is one of the trendiest ways to get closer to your customers and generate more traffic.
Having the possibility to define tags and segments helps you send targeted and relevant content to your customers, which leads to standing out from the competition; you can imagine how many Emails one inbox can receive a day.
It is a platform for consumer engagement that allows marketers to create and broadcast the most complex automated messaging campaigns with just a few clicks.
Create tailored and pertinent messages that help you engage with your audience and keep customers at the center of your attention by using your real-time behavioral data.
What makes customer.io unique is its powerful visual building experience for users while sending emails or notifications that exceed 8 billion messages annually.
Moreover, it’s highly doable to customize workflows that follow triggers and move leads smoothly to the next stages or send them automated marketing campaigns.
The platform that can host creating, editing, and sending Emails does exist!
Mailjet is an Email marketing tool that helps users to move quickly and directly from creation to sales without borders and complex processes yet with various ready-to-use templates and the possibility to arrange campaigns from scratch to keep your users updated.
With Mailjet, small businesses, as well as more giant enterprises, can find their desired outcomes. You can also partner with another service that can open new doors for your business to expand and reach higher results.
Sendgrid is an intuitive Email marketing tool that enables email sending without the need to maintain email servers.
SendGrid oversees all technological aspects, including real-time analytics management and infrastructure scaling.
In fact, you can create your Email campaign in real-time collaboration with your teammates.
Besides sending user-friendly content, with Sendgrid, you can catch spammy content before delivering it to final users, and most importantly, you can effortlessly detect broken links and rectify them before moving to the last phase.
Are you wondering why modern marketers like what drip offers them?
Here’s the answer: simply because it’s one of the simplest and easiest tools for Email marketing nowadays.
It’s a tool focused on email automation and personalization, giving you the opportunity to send emails to first-time buyers automatically, shopping cart abandoners, repeat customers, and other promising prospects.
By this stage, you should have already selected the tool you will use in your future Email campaign; now, let’s look at how you can be more effective and achieve better results.
Here are a few measures that you can check carefully:
Measure Your Performance: Performance is a giant concept; without detecting every pillar, you will not know what works for you and what should be changed. It includes analytics, for instance, open rate, delivery rate, CTR, conversion rate, list growth rate, etc.
Know Your Audience Better: Imagine investing time, money, and effort in content that doesn’t fit your receiver's persona. It will seem irrelevant for them to open your Emails; the reason why you should analyze your audience well, and why not segment them into categories for better targeting.
Use Transparency: The more you remove barriers and talk with the user's language, the more you increase the likelihood of Email engagement. Don’t just reach out for deals and sales; you can communicate news, updates, etc.
Personalize your content: Users like to feel that they are valued and treated differently, and that’s, by the way, the best part of customer engagement. When you personalize your content, you build a permanent link between you and your customer, enhance your brand positioning, and ensure that you have a solid audience base.
Send at the Best Time: Don’t shoot your subscribers daily with Emails at any random time. This is one of the mistakes that can annoy users. Instead, check the best timing and the best days when the open rate is higher. You can even drive a test to build your decision on factual data.
Finally, the added value of Email Marketing is undeniable nowadays with the consent of big businesses; it’s one of the powerful strategies that support knowing more about your audience, driving more sales through constant Email updates, and growing your business in the long term run. Yet, it should be planned and forecasted to avoid falling into boring user experience traps.